Hi Media Buyer
Are you ready for a new affiliate marketing case study on dating smartlinks? Here is it. In this dating push ads case study, we have promoted the dating smartlink from Trafee using in-page push ads from ClickAdilla.
Overview of the Dating Push Ads Case Study:
Ad Network : ClickAdilla
Affiliate Network : Trafee
Ad format : Clickadilla’s In-Page Push
Offer Type : Dating Smartlink from Trafee (mainly SOI/DOI offers)
Tracker Used : BeMob
Device Type : Mobile + Tablet
OS : Android + IOS
Geos : Germany, France, Netherlands
Language : English
Landing Page for Dating Push Ads Campaigns:
Landing Pages helps to increase conversion rate as well as improve user experience. It also tracks user actions and behavior (for example : clicks to the actual offer). So, We have used a very simple pre lander for our campaign.
Our Prelander looks like this :
Dating Push Ads Creatives:
We used a total of 6 creatives with 3 different images x 2 ad headlines and descriptions. We found out that 2 creatives were performing well both in terms of CTR as well as conversion rate. Rest of the creatives were blacklisted as part of our optimization. We used smart rotation feature from ClickAdilla to find the best creatives
Our top performing ad creatives examples
Optimisation Strategy for Dating Push Ads Campaigns :
Our optimization strategy is simple – Block non-performing ad creatives and placements (sites/domains) and increase bid on the performing ones. For this strategy, you need to let the campaign run for a few days (at least 3 days) without doing any optimization so it can gather some data. We used some rules as follows :
- Block the CREATIVE if it receives 500 clicks but no conversions.
- Block the PLACEMENT if it receives 250 but no zero conversions.
- Block the CREATIVE if it spends $6 but no conversions.
- Block the PLACEMENT if it spends $9 but no conversions.
- Block the CREATIVE/PLACEMENT if there are more than 100 visits to the landing page but 0 clicks to the offer (0% CTR)
Another thing we did is increasing the bid for the high converting placements (sites/domains) and ad creatives. This way , we further optimized the campaign by minimizing the ad spend and focusing more on the profitable ones.
You can also use auto-optimization feature provided by ClickAdilla. This will save your time as there is no need for manual work.
Dating Push Ads Campaign Settings:
We had setup the following settings for our ClickAdilla’s in-page push campaign:
IP2 Location Type : Fixed/Mobile ISP, Mobile ISP, Fixed ISP
Traffic type: All
Category : Adult
Browsers : All
Smart Rotation : On (To find out the best creatives)
Our Results :
Here are our results after running the campaign for two weeks.
| Total Ad Spend : | $131.5 |
| Total Revenue : | $197.90 |
| Overall Profit : | $66.40 |
| ROI: | 50.49% |
Statistics from Trafee
Summary of our Dating Push Ads Case Study:
- Try improving your creatives, HIGH CTR means More Traffic and Less Ad Spend.
- Eliminate Bot Traffic/ Proxy Traffic ( You can use BeMob tracker to detect bot traffic).
- Use Day-Parting to boost ROI (Run the campaign during the peak hours to maximize conversions).
- Set frequency caps to limit how many times an individual sees your ad within a given time period.
- Start A/B Tests with more than one landing page.
- You should also test direct offers from networks like Imonetizeit. Sometimes they work better than smart links.
- Don’t forget to Increase bid for working placements and creatives to get most of the traffic
Due to increasing competition and evolving markets, making dating ad campaigns profitable is now a challenge but still through proper testing and optimization, we can make our ad campaigns profitable and achieve good ROI.
Happy media buying ! Never Give Up !
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