In-page push ads are the go-to choice for advertisers and publishers looking to engage users, drive conversions, and increase revenue. Also known as in-page push notification alerts or simply in-page traffic, these ads get high user engagement by blending in with the website content and grabbing user attention.
It’s no secret push ads work. In-page push ads can give similar results to traditional push ads but are less intrusive, cheaper, and have better user engagement.
In this post we will explore more about this ad format and some tips to use it well.
What are In-Page Push Ads?
Inpage push advertising, also known as inpage push notifications ads, appears on a webpage as a non intrusive, interactive pop-up or banner. These notifications are like standard push notifications but are integrated within the page content instead of being delivered as alerts in the web browser or on mobile devices. They engage visitors without disrupting their browsing experience and are considered an effective advertising method.
• Universal Targeting Options—Target Any Device, Any OS
• In-Page push ads are cheaper compared to most other ad formats.
• In-Page push ads provide more customization options.
• Highly Mobile-Friendly
Advantages of Using In-Page Push Ads Traffic
In-page push ads offer several benefits for both publishers and advertisers, making them a popular choice. Here are some key advantages:
Less Intrusive User Experience
In-page push ads are less disruptive for users as they are integrated into the content of a webpage. They look more natural and provides better browsing experience for the users. This often leads to better user satisfaction and more user engagements
Higher Engagement Rates
In-page push ads gets more clicks, sign ups and sales as compared to other disruptive ad formats like pop-ups or web push. This is mainly due to the fact that in-page push ads seamlessly mix with the website’s content
Improved Conversion Rates
In-page push ads have higher conversion rates as they are have high user engagement rates. They often have high CTRs (click through rates) which leads to high traffic and consequently better results.
Cheaper
As compared to popunders, web push, video ads or display ads, in-page push traffic is cheaper. You can buy inpage push traffic on both CPC/CPM Basis. They are a perfect option for advertisers who want to start their ad campaigns with a small budget.
No need to subscribe
Users do not need to subscribe to view In-Page Push advertisements and hence, in-page push has more targeting options and a wider audience reach
NEW IN-PAGE PUSH ADS CASE STUDY !
DATING OFFER + INPAGE PUSH ADS
Check out this New Push Ads Case Study: Promoting Trafee Smartlink using ClickAdilla‘s InPage Traffic
Push Ads vs In-Page Push Ads Traffic : Key Differences Explained
In-page push ads are essentially banner ads that look like push notifications, whereas push ads (also known as web push) are actual push notifications sent directly to the user’s device. Both of them look quite similar; however, there are some differences you should know.
PUSH ADS (also called as Web Push) | IN-PAGE PUSH ADS |
Works on Android, Desktop | Works on Android, iOS, Desktop |
Subscription Required | No Subscription Required |
Tend to be more expensive | Mostly cheaper than Web Push |
Lower engagement rates | Higher Engagement Rates |
More intrusive | Less intrusive |
Looking for In-Page Push Ads Traffic? Try these ad networks
What Offers Should You Promote Using In-Page Push Ads?
Some verticals work better with in-page push ads compared to traditional push ads, as in-page push ads can also target iOS devices. Therefore, there are plenty of offers to promote. Most popular among them are as follows:
- Dating
- Sweepstakes
- Nutra
- Finance
- Forex
- Crypto
- Utilities like Antivirus, VPN
- Betting/Gambling
- Ecommerce
- Sweepstakes
With in-page push ads, one can target almost any country in the world. Since there are no targeting restrictions and billions of traffic worldwide, these ads are easier to scale and optimize.
We made $197.90 by promoting a Dating offer using In-Page Push Traffic
Proven and Profitable Tips for In-Page Push Ads
Set up Postback Tracing
Set up postback tracking using tools like BeMob to effectively monitor your conversions and return on investment (ROI), as accurate tracking is essential for successful optimization. For guidance on how to configure postback tracking for your campaigns, refer to the instructions provided by the ad network. Additionally, being able to assess the performance of your advertising creatives is a major advantage.
Improve your creatives
Another important thing to do is improve your in-page push ad creatives for maximum profit. A high CTR on creatives means more traffic and more conversions.
Here are some examples of successful dating in-page push ad creatives.
We always use photos of real women for dating push ad creatives instead of models or pornstars.
Now, Look at these top Nutra in-page push advertisement creatives:
These nutra in-page ads can be very effective for weight loss products from affiliate networks like Click Bank and Max Web.
Eliminate bot traffic
Bot Traffic can easily ruin your advertising efforts. Most ad networks have built in anti-bot filters however, you can also use trackers like BeMob and Voluum for filtering bot traffic
Launch A/B tests
Test with different Landing Pages, Creatives and Offers
Use Blacklist/Whitelist
Blacklist poor placements and creatives, and increase the bid on the performing ones.
Set Frequency Limits
Limit how many times an individual sees your ad within a given time frame. (for example : 1 impression/24 hours)
Use Day-Parting
Run your campaign during specific hours of the day to increase profits.
Don’t Be Afraid
Start your campaign with high bids to get high-quality premium traffic.
Localization
Make sure you translate your landing page to the language of the country you target for better results.
You can also try adding country flags on your ad creatives and landing pages to improve conversions.
Split test your campaigns
Create separate campaigns for desktop and mobile traffic.
Conclusion
In-page push ads are a new and efficient way to show ads and keep user experience smooth. With higher engagement rates, lower costs and seamless integration with existing content, they are a great tool for marketers to increase ad effectiveness without compromising user experience. So, what are you waiting for ? Start your in-page push ad campaign today.